Social Media Marketing:



Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.



  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Linkedin
  • YouTube



Benefits of Facebook for business

Some of the advantages of Facebook business pages include:

  • Brand awareness: Facebook is one of the largest social media platforms in the world. Your business’ presence will help you gain exposure to potential customers.
  • Drive website traffic: By posting links to your website, you can help increase online visits.
  • Targeted advertising: Facebook advertising allows you to target specific demographics, based on location, age, gender and interests.
  • Generate business leads: Your audience of Facebook ‘likes’ can be a great starting point to gather sales leads. You can use competitions and giveaways to gather email address to build your marketing lists.
  • Customer service and feedback: Facebook allows two-way communication between businesses and their customers. You can use the messaging service to deal directly with your customers. Reviews and comments can be a great way to gather customer feedback and find areas for improvement.
  • Monitor and improve: Use data from your page’s ‘Facebook Insights’ to understand what content works best and plan for the future.

Challenges of Facebook for business

  • Time and resources: Setting up and running a Facebook page requires a time investment. You may need a member of staff who can take on social media duties and have enough time to manage the page well and create engaging content.
  • Skills: The staff member who manages your Facebook page may need training to ensure they have the right skills. They should be able to plan and create content, respond to enquiries and complaints, and represent your business.
  • Budget: To make the most of Facebook, you will probably need to invest in paid-for advertising. This will require its own budget.
  • Negative feedback: The two-way communication nature of Facebook means that unhappy customers can voice their complaints publicly. It is important to handle these complaints well as your response will be under scrutiny from your audience. It is not advised to delete genuine negative comments.


Instagram used for uploading pictures, Communicate with other new peoples. Also Instagram is a social networking app made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed!!

Benefits of Instagram for your business:

  • More Businesses & Consumers Are Joining Every Day. …
  • Easy to Target (and Retarget) Your Audience. …
  • Use All the Visual Marketing Features on Instagram. …
  • Engage With Customers Where They Spend Their Time. …
  • Build Up User-Generated Content
  • constantaly updated marketing features within ADS and stories.


Twitter, a social networking site launched in 2006, is undoubtedly one of the most popular social media platforms available today, with 100 million daily active users and 500 million tweets sent daily. Additionally, PR teams and marketers can use Twitter to increase brand …
Twitter is a website for sharing what you are doing an any given moment with other people online. In more complicated terms, Twitter is a powerful social networking tool for both business and personal use.

Twitter allows you to:

  • easily promote your research, for example by providing links to your blog stories, journal articles and news items.
  • reach a large number of people quickly through tweets and retweets
  • follow the work of other experts in your field
  • build relationships with experts and other followers
  • keep up-to-date with the latest news and developments, and share it with others instantly
  • reach new audiences
  • seek feedback about your work and give feedback to others
  • follow and contribute to discussions on events, for example conferences that you can’t attend in person
  • express who you are as a person.

What should you tweet about?

  • Details of new publications or resources you’ve produced
  • News items that feature your research
  • Links to any blog posts you’ve written
  • Thoughts on conferences you attend
  • Questions to invite feedback
  • Interesting news items you’ve found
  • Interesting photographs 
  • Replies to other people’s tweets
  • Retweets of other people’s tweets.


Pinterest is a social network where people can find inspiration and ideas for their interests and hobbies. … Pins can also link back to websites, which is why Pinterest is great for driving traffic and sales. And most importantly for businesses, Pins help people find more information on products they’re looking to buy.


LinkedIn Company Pages used to be viewed primarily as HR landing pages for brands. Though this is still one way to use LinkedIn, the network is also becoming the perfect place to drive business results, raise brand awareness, promote career opportunities, and educate potential customers on your products and services.
To best take advantage of LinkedIn‘s ability to promote your business:
  1. Post regular status updates. Talk about what you’re working on and who you’re working for. Include updates that would be of interest to your target customers and clients. …
  2. Participate in groups. Join groups related to your business and interest.
  3. LinkedIn can be a great way to promote your home business for several reasons including:

    • There are over 65 million business professionals from around the world on LinkedIn.
    • The average LinkedIn member has an average annual household income of $109,000.
    • One person creates a LinkedIn login every second.
    • Nearly 50% of LinkedIn members have decision-making authority for their companies.

Passive and Proactive LinkedIn Marketing Methods:


Passive LinkedIn Marketing:


Simply having a LinkedIn profile, building your connections, and keeping your account updated, you can get the attention of potential clients, customers, joint-venture partners, and influencers. The passive approach can pay off by:

  • Giving you exposure to people hunting for products or services. LinkedIn’s search features allow others who are looking for what you offer to find you.
  • Getting you introductions to potential clients. Your LinkedIn business connections can give you an in with people and businesses you might not otherwise be able to reach.
  • Displaying your recommendations from others on LinkedIn. Recommendations are word-of-mouth testimonials for you and your business. They provide credibility that encourages people to do business with you.
Proactive LinkedIn Marketing:

Like most other business tactics, the more actively involved you are, the more effective and quicker the results. To best take advantage of LinkedIn‘s ability to promote your business: 

  • Post regular status updates. Talk about what you’re working on and who you’re working for. Include updates that would be of interest to your target customers and clients. Focus on how what you’re doing can help others achieve their goals. 
  • Participate in groups. Join groups related to your business and your interests. Discussion participation can help establish you as an expert in your field. Don’t spam or always talk about your business. Instead, answer questions and be a resource that people trust. 
  • Send messages and invitations to those in your network and to other group members. Again, don’t be a spammer or a pest. Your goal is to create professional connections that are mutually beneficial to you and the other person.
  • Try LinkedIn advertising. Paid advertising on LinkedIn is still a relative bargain and can get your business in front of your market quickly.
  • Consider upgrading to a paid LinkedIn membership. This will give you additional contact options and other benefits that may be a good fit for what you’re trying to accomplish. LinkedIn offers “Career,” “Business,” Sales,” and “Hiring” upgrade options. Often, LinkedIn offers a free trial so you can test out the additional features from a paid membership before committing to it.

Adding LinkedIn to Your Marketing Strategy

Adding LinkedIn to your marketing strategy can help you expand your network, find clients/customers, and create a professional image for you and your business. Consider adding a LinkedIn Badge to your website or blog, so your visitors can see your profile.


Even if you don’t think LinkedIn can work for your business, it’s worth a tour to check out how others in your field are maximizing what LinkedIn has to offer. As a networking resource, Link

edIn can give you connections that can lead to publicity, more work, and other great business growing advantages.



YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.
YouTube lets you embed video content in your website without increasing your site’s bandwidth. This means you can include video in your website without slowing down your customers’ download speed.
 Here are 12 tips for maximizing the effectiveness of your YouTube business account.
  1. Keep the Content Coming. …
  2. Include Calls to Action. …
  3. Get Interactive. …
  4. Customize Your Channel. …
  5. Put Thought into Your Titles. …
  6. Choose the Right Category and Tags. …
  7. Write a Great Description. …
  8. Consider Collaborations.

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